RADAR DDB

We had the pleasure of having our worldwide CEO Chuck Brymer come by our Vancouver office a few weeks ago to share with us his theories on swarm marketing. This research has now been captured in his new book – The Nature of Marketing: Marketing to the Swarm as well as the Herd.
In the book he guides his readers through an overview of how the marketing and advertising landscape has changed through media, digital and technological advancements. Where many books would stop here, Mr. Brymer uses this as a jumping off point to offer some very practical advice to anyone looking to communicate better to consumers and potential consumers. This advice draws on his deep experience in the marketing and advertising world through his work with Interbrand and more recently as the CEO of DDB. One of the most useful parts of the book is the myriad of case study examples that Mr. Brymer offers to further illustrate and support his findings. Four of the case study examples are freely available to download here:
Budlight Swear Jar
Clorox
Brastemp
Philips Norelco
Throughout the book the Radar DDB approach to marketing is referenced as being able to fully take advantage of this changing media landscape. It was great to sit down with Mr. Brymer and to present our case studies for clients that have greatly benefited from this working model of approaching client challenges.

Further to the downloadable case studies you can also get a taste of The Nature of Marketing by checking out the YouTube Channel where Mr. Brymer gives a short synopsis on the specific topics of Communities and Influence and how they relate to marketing to the swarm as well as the herd.

The book is now at Amazon and book stores everywhere.